Introducing The #FreshFormula with Jill Coleman: A FREE 14-day Online Business Course for Health/Fitness Pros Outlining EXACTLY What I'd Do If I Had to Start Over with Zero Audience


  • EXACT DAILY TO-DO'S for building an audience from scratch and attracting the right potential clients
  • STEP-BY-STEP STRATEGY for social media, branding and how to market yourself as an online coach
  • WHAT TO FOCUS ON VS. WHAT DOESN'T MATTER: Outlining all big dial-movers and where to focus FIRST and helping you implement
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It's Easy to Make Money When You Have Attention ... But What If You Don't?

When I started JillFit exactly 10 years ago, as a blog, the online space was very different than it is today. While it felt like there was a lot of competition then, it was nowhere near as saturated as it is now.

And over the years, I've had clients say, "Okay Jill, that works for you because you have an audience! What about me? Is it hopeless? Did I just need to start years ago? HOW can I make it?"

Totally understand the frustration. And to be honest, yes, the best time to have started was years ago.


While there are seemingly more online coaches than ever, the amount of people LOOKING for and INVESTING in online coaching is the highest it's ever been, especially during pandemic times! AND, there are more platforms, social media opportunities, innovation and more than there was 10 years ago.

And wanna know a little secret? Sometimes I dream that I was starting over today, ha!

There is so much opportunity, I fantasize about how FUN it would be to solve THIS puzzle (because truly, that's all online business is, is a puzzle) and start fresh with no audience, no email list, no body of work, etc.

So, I'm doin' it.

And I'd love for you to join me! I'll be teaching strategy, giving you short, actionable homework assignments and implementing right along with you. It's going to be a lot of fun!

And honestly, considering it's a free course, what's the risk? Join up and let's do this!



Here's How It Works:

We're going to be spending 14 solid days of strategy together including 3 LIVE training sessions!

Training 1

Mindset + Messaging

MONDAY October 26th at 8:30pm EST/5:30pm PST - I'll be going over an overview of internet coaching and how it works: we'll be chatting how to get your mind right, identifying your niche client (who you help) and how you are different and will stand out online in a sea of seemingly similar trainers and messages.

Training 2

Social Media Strategy + Selling

WEDNESDAY October 28th at 8:30pm EST/5pm PST - We're getting tactical! I'll be sharing my exact social media strategy for newbies to the internet business space, including what exactly to post, how often to post, where to post and what to say in your posts for the most traction possible. We'll be setting you up to grow an audience.

Training 3

Making Money + Scaling

MONDAY November 2nd at 8:30pm EST/5:30pm PST - Getting into WHAT TO SELL: what does your coaching offer look like? How do you know what to sell, who to sell to, HOW to sell so you don't come off salesy (yuck) and how to actually make money.

Private coaching community

I'll be checking in with you daily

The way the course is set up, I'll be giving you short, actionable homework assignments and featuring accountability threads and check-ins so that you KEEP taking action. This course isn't about theory, it's about actual, tangible momentum for you.

Real Results

This will be the beginning of your successful online business

My goal for you is literally to start building your brand and making money. With a risk-free 14 days to get you started, I want you to get more done in 14 days than you have in the last 14 months. This is about momentum and real RESULTS, what's working now and what will be working in 2021.

Hi, I'm Jill!

I'm the founder of JillFit and the creator of Fitness Business Accelerator, an in-depth 6-month mentorship for health/fitness coaches who are beginners to internet business.

Over the last decade at JillFit, I've made it my mission to help as many trainers and coaches quit the Fitness Hustle (you know it, split shifts, early mornings, late nights, training people for pennies) and move their services online to have more freedom and make money while they sleep.

When I started online, it was out of pure misery working 70-80 hours a week at the gym and always feeling in scarcity around money and clients. I started JillFit as a blog, but within18 months, we'd grown to a 6-figure online business with 5 coaches. Fast forward 8 years and JillFit has grossed over 5M helping people all over the world get fit, live healthier and yes, build their online coaching business.

You're here because you want more options. You're sick of feeling stressed about money constantly and having your schedule dictated by clients, gym owners and group fitness classes.

You know you need to do something drastically different. Well, you're in the right place.

Join the 14-day course for free and we'll see you on the other side!

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Frequently Asked Questions

Who is this for, exactly?

#FreshFormula is for beginners (and intermediate) to internet business in the health/fitness/nutrition space. If you are a personal trainer, group fitness instructor, health coach, nutrition consultant, RD, physician, Physical Therapist or anyone who works in-person with clients, and you want to learn how to take your services ONLINE ... this is for you. If you are not in the health/fitness space YET but eventually want to make the leap, join up, you'll learn a ton!

What if I can't make a live session? Will they be recorded?

All 3 live sessions will be recorded and sent out after the fact. BUT, I'm hoping that you will do your best to make as many of the sessions live as possible, as I'll be doing some in-real-time coaching, taking your questions and the discussion is always fire. Attending live is the most magical.

What's the catch? Are you selling something?

These 14 days are completely free and you are NOT hooked in to purchase anything. Honestly, I created this course because I wish it existed when I was starting out. It's all my best tools for beginners and my goal for everyone enrolled is to FEEL LIKE THIS CAN REALLY DO THIS! You'll leave with clarity, direction and knowing exactly what to do and in what order to be successful.

That said, I will be extending an invitation to join me in FBA (Fitness Business Accelerator) in 2021 for 6 months of business mentorship, and as part of #FreshFormula, you'll get early and discounted access . It's obviously completely optional and I am literally the exact opposite of a pushy salesperson (remember, it's only a win-win if YOU are pumped too!) so I don't want you to get so nervous about "being sold" that you don't enroll in #FreshFormula. You are going to learn so much, that even if you decide not to enroll in FBA, you will still have the tools to go it alone if that's what you choose. Zero pressure either way.

What if I'm a more advanced online coach, will I benefit from this?

You definitely will! BUT, if you are already making a good amount of money online, have your coaching roster populated and are doing it mostly full-time, then I'd prefer you to reach out to me personally so we can talk about another place to put you if you are looking for business coaching. I have another option for more advanced business owners that is rolling out in January 2021 and you might be a better fit for that.

Any additional questions? Email me!

This is the course I wish existed when I got started online.

All my best stuff, totally free. Let's do this.

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